The Polish Fashion industry is a sector with great export and image potential to build a strong and recognizable Polish Economy Brand.
The activities carried out under the programme are aimed at promoting the entire Polish fashion industry, including the clothing, footwear, leatherware and jewellery sectors, and they mainly include the organization of national information and promotional stands at the industry's largest and most important fairs. By the end of 2022, stands will be organized during 6 events in 5 countries.
At the organized stands, Polish companies from the fashion industry have the opportunity to present their product lines, display advertising films and hold B2B meetings with contractors. In addition, the national stand staff provides visitors with information about the stands of the Polish companies that are exhibited at given fairs.
Other creative activities such as press briefings and an interactive map of the visitors at the Polish stand are also carried out during the fair.
Micro, small and medium entrepreneurs may receive partial funding of the costs related to participation in the programme under sub-measure 3.3.3 “Support for SMEs in promoting product brands - Go to Brand” Smart Growth Operational Programme. Support for entrepreneurs is provided by the Polish Agency for Enterprise Development.
The programme is implemented under sub-measure 3.3.2 “Promotion of the economy based on Polish product brands - Polish Economy Brand” Smart Growth Operational Programme.
The programme is realised by a consortium of companies: M Promotion International LCC and Agencja M Promotion LLC.