Being the largest event of its kind in Asia, CHIC Shanghai significantly influences global fashion trends thanks to its scale and diversity. The fair spreads across 100,000 m2 and it attracts over a thousand exhibitors from around the world. The organisers predict that the event will be visited by over 125,000 guests from more than 20 countries.
Fashion fair in Shanghai provides a great opportunity for fashion manufacturers to present new collections, and for visitors to get to know new products for the upcoming season. First of all, it is an opportunity to establish business contacts and identify the needs of foreign markets. The organisers also announce many accompanying events, such as fashion shows, press conferences and business forums.
As part of the promotion of the Polish fashion sector, the Polish Investment and Trade Agency will organise a national stand that will be located in Hall 2, stand M051. Polish entrepreneurs, regardless of whether they take part in the fair, have the opportunity to distribute their own advertising materials, such as catalogues or short advertising videos, through the PAIH stand. Moreover, the stand has a separate section for conducting b2b meetings in comfortable conditions. This space is available to representatives of all Polish companies and their clients. The organisation of a press meeting with local journalists is also planned, during which the Polish fashion sector will be presented.
The Polish national stand at the Shanghai Trade Fair will be organised by the Polish Investment and Trade Agency as part of the implementation of the Polish fashion promotion programme, sub-measure 3.3.2: of the Smart Growth Operational Programme.
More information about the programme and further industry events can be found at the POLISH FASHION website.